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SLOVCB to re-brand

Posted: Tuesday, Jan 29th, 2013

SLO COUNTY — The San Luis Obispo County Visitors & Conference Bureau is re-branding itself under the name "Visit San Luis Obispo County."

The re-branding campaign emulates similar efforts being undertaken at other destination marketing organizations statewide, including the California Travel and Tourism Commission, and its website www.visitcalifornia.com,

according to Stacie Jacob, executive director of the San Luis Obispo County Visitors & Conference Bureau.

"As we look at tourism as a major marketing engine for this for this county, if we can align our name and our brand to attract the visitor demographic, we will continue to expand our audience base," Jacob said.

For the complete article see the 01-29-2013 issue.

Click here to purchase an electronic version of the 01-29-2013 paper.

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