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Economic driver: bicycles

Posted: Tuesday, Jan 22nd, 2013

PASO ROBLES — You're a business owner looking to capitalize on tourism and the cycling industry, in particular.

What can you do to attract this target demographic? 

Best Bike Zone's Steve Fleury knows.

Cycling as an economic driver — that's what Fleury envisions coming to fruition in Paso Robles — if his new bicycle-friendly business proposal gathers steam.

"I'm looking at cycling as an economic driver in the community," Fleury said. "There are all sorts of groups out there doing advocacy: manufacturers are advertising race teams, etc. creating excitement for cyclists. I want to crate excitement for businesses to cater to cyclists because it's profitable to them."

For the complete article see the 01-22-2013 issue.

Click here to purchase an electronic version of the 01-22-2013 paper.

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